Creighton Athletics Brand Guidelines
Creighton University's move to the BIG EAST Conference offered an opportunity to redefine its athletics brand and identity to enhance recognition and increase overall awareness of Creighton University athletics locally, regionally and nationally. The athletics branding was done in collaboration with the University's new branding campaign. Mongoose Graphics of Denver, Colo., an experienced designer of athletics marks, created the new graphic identity. Guidelines have been developed to ensure the Bluejay graphic identity is managed with consistency and accuracy in all communication materials.
All uses of the Creighton marks must be approved by the appropriate area within the Creighton Athletics Department.
Licensed Products:
Mike Odom - mikeodom@creighton.edu
Derek Ravlin - derekravlin@creighton.edu
Media Usage:
Rob Anderson - randerson@creighton.edu
Advertising & Promotions:
Mike Odom - mikeodom@creighton.edu
Derek Ravlin - derekravlin@creighton.edu
Guidelines:
The official athletics logo has many variations due to generic or sport-specific branding under the Creighton wordmark but the six main components are: a stylized Bluejay head used alone, the head used with the Creighton wordmark, the head inserted in a new C, the C graphic alone, the Creighton wordmark and the Bluejays wordmark. These are the only approved Creighton University athletic marks. Sub-branding logos are available for individual sports. No altering of these logos is permissible. Always use the artwork files as provided by Creighton University Athletics. Never recreate the logos or wordmarks, or use low-resolution versions of the logo obtained from the Web or from scanning previously printed materials. Each logo should only be used as an independent and isolated stand-alone graphic. Never group logos or individual graphic elements together as a reconfiguration of the logo. Do not screen or watermark the logo, or place text over the logo. Reproduction of any athletics logos or wordmarks without the approval of Creighton University Athletics and the Learfield Licensing Group is prohibited.
Colors:The official colors for the Creighton University Bluejays are CU Royal Blue (PMS 286), CU Navy Blue (2767), CU Light Blue (284), CU Gray (424) and CU Light Gray (421).
Mascot:The official nickname of Creighton athletics teams is the Bluejays. Bluejays is always one word. When used as an adjective the nickname becomes singular: "Bluejay Baseball" not "Bluejays Baseball" The official mascot of the Creighton University is Billy Bluejay.
View Creighton Bluejays Logo Usage Guidelines
View Creighton Athletic Art Sheet
All uses of the Creighton marks must be approved by the appropriate area within the Creighton Athletics Department.
Mike Odom - mikeodom@creighton.edu
Derek Ravlin - derekravlin@creighton.edu
Media Usage:
Rob Anderson - randerson@creighton.edu
Advertising & Promotions:
Mike Odom - mikeodom@creighton.edu
Derek Ravlin - derekravlin@creighton.edu
Guidelines:
The official athletics logo has many variations due to generic or sport-specific branding under the Creighton wordmark but the six main components are: a stylized Bluejay head used alone, the head used with the Creighton wordmark, the head inserted in a new C, the C graphic alone, the Creighton wordmark and the Bluejays wordmark. These are the only approved Creighton University athletic marks. Sub-branding logos are available for individual sports. No altering of these logos is permissible. Always use the artwork files as provided by Creighton University Athletics. Never recreate the logos or wordmarks, or use low-resolution versions of the logo obtained from the Web or from scanning previously printed materials. Each logo should only be used as an independent and isolated stand-alone graphic. Never group logos or individual graphic elements together as a reconfiguration of the logo. Do not screen or watermark the logo, or place text over the logo. Reproduction of any athletics logos or wordmarks without the approval of Creighton University Athletics and the Learfield Licensing Group is prohibited.
Colors:The official colors for the Creighton University Bluejays are CU Royal Blue (PMS 286), CU Navy Blue (2767), CU Light Blue (284), CU Gray (424) and CU Light Gray (421).
Mascot:The official nickname of Creighton athletics teams is the Bluejays. Bluejays is always one word. When used as an adjective the nickname becomes singular: "Bluejay Baseball" not "Bluejays Baseball" The official mascot of the Creighton University is Billy Bluejay.
Licensing: The use of a trademark licensing program ensures consistency, quality & control over all merchandise. For more information on becoming an official licensee of Creighton University Athletics, contact our account rep Will Sahlie via e-mail at will.sahlie@clc.com.
