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PARTNERSHIPS | |
Creighton University Athletics has long been dedicated to the development of student-athletes off the field, and NIL is no different. Creighton has partnered with a number of internal and external educational resources to help prepare our student-athletes for success in this area.  Opendorse The Lincoln, NE based company has long been heralded as a leader in the athlete endorsement space – particularly through social media channels. Opendorse founder Blake Lawrence - "NIL readiness is quickly becoming table-stakes in college athletics," Opendorse CEO Blake Lawrence said. "Creighton has embraced its importance, understanding that a program is more than a recruiting pitch; it's a commitment to helping players develop meaningful skills and value that will assist them well beyond their time on campus. It's exciting for us to bring on a great program from our home-state in Nebraska." Opendorse Ready™Opendorse Ready is the elite NIL education solution in college athletics. The program provides student-athletes with industry-proven assessment, education, and performance tools to understand, build, and protect their personal brands as we enter a new era. Having facilitated endorsement opportunities with thousands of professional athletes since 2012, Opendorse has built Ready on a foundation of tangible insights and data from a decade of athlete marketing experience. With Ready, Creighton will provide student-athletes with custom brand value assessments, live consultation sessions with industry leaders, and on-demand access to the NIL Masterclass (Click to login), an education series featuring experts on brand building, monetization, and financial literacy from leading brands including Instagram, Twitter, the Players' Tribune, and Overtime. Opendorse Monitor™Opendorse Monitor is the leading compliance product athletes use to protect their brand. With Monitor, athletes can seamlessly disclose activities to simplify compliance and safeguard eligibility. Institutions are able to evaluate transactions to protect student-athlete and institutional interests. About OpendorseOpendorse is the sports technology company that maximizes endorsement value for athletes. Today more than 60,000 athletes around the world use Opendorse to understand, build, protect, and monetize their brands with support from partners including the PGA TOUR, NFLPA, MLBPA, WNBPA, LPGA, over 100 professional and collegiate sports teams, and hundreds of brands. Click to learn more about Opendorse  Student-Athlete Empowerment SAE is a full-service third-party that connects, negotiates, and facilitates NIL activities for student-athletes with donors & businesses. SAE CEO Jason Belzer - "We're excited to be partnering with Creighton to help empower their student-athletes in maximizing their name, image and likeness. Our goal is to facilitate access - we want to create a frictionless process between connecting brands, businesses and alumni interested in engaging with Bluejay student-athletes." Visit EmpowerBluejays.com to learn more. About Student Athlete Empowerment / Student-Athlete NIL Student Athlete Empowerment is a division of Student-Athlete NIL (SANIL) - a full-service agency of record dedicated to helping brands and universities navigate Name, Image and Likeness. SANIL was founded by industry leaders Jason Belzer, Vince Thompson, Darren Heitner and Matt Roberts. Collectively, the quartet has over 75 years of experience working with brands and professional clients integrated throughout the college athletics ecosystem. The founders are strategically positioned to add value for athletic departments after decades of building businesses focused on legal and compliance representation, content and digital media, as well sports and event marketing.  Heider College of Business Creighton Athletics is committed to developing its student-athletes for success in their sport, in their studies, and in their family, business, and community. Through our partnership with the Heider College of Business and its elite cohort of industry-leading faculty, Creighton student-athletes will receive education and training on topics such as building an effective media presence (e.g. content strategy, carving out a niche, developing a persona), basics concepts in law for entrepreneurs (e.g. contracts, intellectual property, liability), and financial planning (e.g. taxes, saving, investing). |
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